Corporate Biodiversity Management for Sustainable Growth by Unknown

Author:Unknown
Language: eng
Format: epub
ISBN: 9783030427030
Publisher: Springer International Publishing

5.5 Marketing

An effective marketing strategy should be a core part of the business model. For an enterprise to be successful, it needs to be widely known. There is, of course, the ‘word of mouth’ path once a satisfied visitor goes back, but in today’s world with active social media, a lot more is required. Effective communication is a part of marketing and essential for showcasing the ecosystem in question. Marketing material for the traveler should not only include good interpretation material that describes the place, but also introduces a code of conduct. Such material could include audio-visual material, checklists of fauna and flora found, and description of places of cultural and social interest. Both the initiatives described have their websites that garner considerable response and business.

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